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Yimin Lum and Chen-Wei Chang
The rapid development of mobile Internet technology has brought about the flourishing growth of social media live streaming. This study employs social presence theory as the primary framework to investigate the impact of Facebook Live?s features of socia...
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Pejman Ebrahimi, Marjan Basirat, Ali Yousefi, Md. Nekmahmud, Abbas Gholampour and Maria Fekete-Farkas
The purpose of this paper is to reveal how social network marketing (SNM) can affect consumers? purchase behavior (CPB). We used the combination of structural equation modeling (SEM) and unsupervised machine learning approaches as an innovative method. T...
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Cori Faklaris, Francesco Cafaro, Asa Blevins, Matthew A. O?Haver and Neha Singhal
With the advent of mobile apps such as Periscope, Facebook Live, and now TikTok, live-streaming video has become a commonplace form of social computing. It has not been clear, however, to what extent the current ubiquity of smartphones is impacting this ...
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Johanna P. Zmud, Ipek N. Sener
Pág. 2500 - 2519
This study gathered empirical evidence on adoption patterns of self-driving vehicles, people's likely use of them, and how that might influence amount of travel, mode choice, auto ownership, and other travel behaviour decisions. Because self-driving vehi...
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Lu Zhang
Pág. 65 - 76
Now more than ever we live in a society saturated with technology and media. We are captured by the technology whirlwind such as the internet, instant messages, emails, and social media such as Twitter and Facebook. Technologies not only are ...
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Ali H. Al-Badi, Wafa S. Al-Qayoudhi
Web 2.0 technologies have become effective tools in recent years, being used by people everywhere for everything. One of the most effective types of Web 2.0 technology is online social networks. Social networks, like Facebook and Twitter, are being used ...
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