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Nguy?n Th? H?ng Nga DOI: 10.26459/jed.v126i5B.4114
Pág. 59?71
This research study focuses on factors which can affect purchasing behaviour of young customers with regard to organic food. Results from this study show that attitudes, perceived behavioral control, perceived consumer effectiveness and concern...
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See Kwong Goh,Nan Jiang,Pei Leng Tee
Pág. 436 - 441
The purpose of this study is to examine the subjective factors; brand trust, self-image congruence and usage satisfaction toward repeat purchase intention of smartphones among the Gen-Y consumers in Malaysia. A total of 182 respondents participated in th...
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VieMing Tan,Farzana Quoquab,Fauziah Sh. Ahmad,Jihad Mohammad
Pág. 467 - 475
Major universities have expanded overseas by establishing international branch campuses (IBCs) since the mid-1990s. Many campuses have only been in operation for a decade. Hence, engagement of students is valuable to assist in the design, development, an...
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R. Nagaraja,S. Girish
Pág. 200 - 204
The stages followed in buying decision process vary across the consumer group. The reason for this variation is due to the change in demographic features of the consumers, occupational changes, and knowledge derived through education, disposable income a...
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Iuliana Petronela Gârdan,Daniel Adrian Gârdan,Gheorghe Epuran
In case of dental care consumption, a very special influence will have the social factors. This influence, from the level of consumers? behavior can be analyzed on two distinct levels ? that of normatives impose by the social organization particular for ...
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Rares MOCANU
Pág. 387 - 408
This study investigates how brand image relates to self-image and how brand consumption contributes to the construction of self. Most of the research on brand image refers to brand attitudes. Day (1970) considers attitudes "a central integrating feature?...
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Simona Duhalm
In the current period, when the issue of efficient use of financial resources is a central, organizations seeking the best ways to both promote their self-image, and products or services they produce and sell. Between the promotional techniques by the ma...
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