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Daniel Adrian Gardan,Mihai Andronie,Iuliana Petronela Gardan,Cristian Uta
Pág. 55 - 64
The social networks usage degree increase is evident in recent years, this having implications for the consumption of the most types of products and services. A very special field of research is presented by the consumption of healthcare services, who, b...
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Daniel Adrian Gârdan,Gheorghe Epuran,Iuliana Petronela Gârdan
The issue of culture consumption is a particular concern within the modern marketing theory. Culture can be seen as representing a body of knowledge, beliefs, values, attitudes, symbols etc, developed in a certain period of time by a group of individuals...
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Iuliana Petronela Gârdan,Daniel Adrian Gârdan,Gheorghe Epuran
In case of dental care consumption, a very special influence will have the social factors. This influence, from the level of consumers? behavior can be analyzed on two distinct levels ? that of normatives impose by the social organization particular for ...
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