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en línea
A. Solomon,R. Steyn    
AbstractThe rapid rate of globalisation is increasingly exposing both individuals and organisations to situations of cultural heterogeneity in which they are expected to function optimally. The cultural intelligence research programme has consequently ex... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
L. F. Pitt,P. G. Steyn,R. Abratt    
AbstractThe use of marketing audits is regarded as an integral part of the strategic marketing management process. The marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's marketing environment, objectives,... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

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