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en línea
Haslinda Musa,Namirah Ab Rahim,Fadhlur Rahim Azmi,Abdul Samad Shibghatullah,Norfaridatul Akmaliah Othman     Pág. 1 - 5
This paper aims to investigate the effectiveness of   Social   Media Marketing (SMM) practices to organizational performance, which focuses on Malaysian Small and Medium Enterprises (SMEs). Quantitative research method approach is app... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

 
en línea
Haslinda Musa,Shirly Chung Hsian Li,Zuraida Abal Abas,Norhidayah Mohamad     Pág. 112 - 115
In this era of globalization where information technology has taken place for fulfilling customer demands, Small and Medium Enterprises (SMEs) have to fight in this intense competition in order to be able to gain their own market shares. To achieve targe... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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