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Putri Zulwarni, Ade Octavia, Dahmiri Dahmiri
Pág. 288 - 293
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Aisyah Shafira Maharani, Anas Hidayat
Pág. 15 - 32
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Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S. Hubeis and Nur Hasanah
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company?s information or services. The ability of a company to plan, implement, and m...
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Naan Ju and Kyu-Hye Lee
Despite positive expectations from different organizations, smart clothing has not spread to the public. This study surveyed 320 adults to identify multiple obstacles arising from the adoption of smart clothing. As a result, perceived risks and unavailab...
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Wahyuniati Hamid, La Ode Anto, Nasrul Nasrul
Pág. 44 - 49
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Esra AYDIN KILIÇ, Mustafa PORTAKALCI
Pág. 95 - 108
Increased competition in the market caused by the globalization, influenced the businesses to provide varied features to the costumers in order to differ them from their opponents. Psychologic factors like perception, learning, personality, attitude and ...
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Mariatul Ulfa Mansyur,Bambang Hariadi,Wuryan Andayani 10.21831/economia.v14i2.19547
Pág. 113 - 125
Abstract: A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java. The objective of this study is to examine factors that influence the behavioral intention of consumers in using and adopting m-commerce. This study combines Techn...
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Shahid Rasool,Asif Ayub Kiyani,Fadilah Binti Siali,Hiram Ting,Mahani Mohammad Abdu Shakur
Pág. 379 - 388
The aim of this study is to find out the relationship between the company image, company trust, consumer value and consumer innovativeness behavior. It focuses on how the company image and company trust influence the consumer value and consumer innovativ...
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Sethi, Rajesh; Smith, Daniel C; Park, C Whan
Pág. 73 - 85
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