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Fhrizz S. De Jesus, Jeverlyn B. Ramos, Mariel T. Cunanan
Pág. 56 - 63
AbstractGreen marketing has become a very important marketing concept in recent years, and it has proven to be effective in promoting and reinforcing the concept of environmental conservation and sustainable development. The objective of this descriptive...
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Vicente León-Martínez, Clara Andrada-Monrós, Elisa Peñalvo-López and Juan Ángel Saiz-Jiménez
The main objective is to propose a calculation method for assessing the benefits of individual domestic prosumers in self-consumption and economic savings when managing their own energy resources. The paper applies the demand-side management concept in t...
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Srdan ?apic, Jovana Lazarevic, Veljko Marinkovic
Pág. 1 - 10
Research Question: This paper examines the influence of femininity and collectivism as a dimension of Serbian national culture on activities, interests and opinions, i.e., consumer lifestyle components. Motivation: Consumer lifestyle is largely shaped by...
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Isha Kharub, Michael Lwin, Aila Khan, Omar Mubin and Suleman Shahid
This exploratory study examines the effectiveness of social robots? ability to deliver advertising messages using different ?appeals? in a business environment. Specifically, it explores the use of three types of message appeals in a human-robot interact...
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Dimitris C. Gkikas, Prokopis K. Theodoridis and Grigorios N. Beligiannis
An excessive amount of data is generated daily. A consumer?s journey has become extremely complicated due to the number of electronic platforms, the number of devices, the information provided, and the number of providers. The need for artificial intelli...
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Milica Nikolic, Milica Maricic, Dejana Nikolic
Pág. 25 - 36
Research Question: The paper develops a conceptual model for exploring the factors which impact the consumers' word of mouth (WOM) and willingness to pay (WTP) for products and services of socially responsible companies. Motivation: The paper is based on...
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Dan Andrei Panduru and Cezar Scarlat
The oil and gas industry is among the most affected industries as a result of war in Ukraine, on top of other economic, political, and environmental global turbulences that culminated with the coronavirus pandemic. The purpose of this qualitative, explor...
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Oscar Lindholm, Hassam ur Rehman and Francesco Reda
There are many concepts for buildings with integrated renewable energy systems that have received increased attention during the last few years. However, these concepts only strive to streamline building-level renewable energy solutions. In order to impr...
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Tshepo Tlapana
Pág. 1 - 6
The layout of a store is an important aspect influencing consumer buying behaviour and a significant determinant in the formation of a retail image. Well-designed store layouts are critical because they have a strong influence on in-store movement design...
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Chris Pentz,Alexandra Forrester
AbstractPurpose: This article investigated and compared the relative importance of 14 wine attributes on the wine-purchasing behaviour of South African consumers of different generational groups.Design/methodology/approach: Data were collected from 646 S...
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