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Dimitris C. Gkikas, Prokopis K. Theodoridis and Grigorios N. Beligiannis
An excessive amount of data is generated daily. A consumer?s journey has become extremely complicated due to the number of electronic platforms, the number of devices, the information provided, and the number of providers. The need for artificial intelli...
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Biljana Chroneos Krasavac, Ema Karamata, Jasna Soldic-Aleksic, Katica Radosavljevic
Pág. 47 - 60
Research question: This paper examines some aspects of corporate social responsibility (CSR) and company reputation (CR) in the Serbian business environment during the COVID-19 pandemic. Motivation: The survival, growth and development of companies in th...
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Jenny N. Kaligis
Pág. 23 - 29
Lifestyle, including activities, interests, and opinions, influences consumer shopping behaviour and decisions in laundry businesses. It relates to individual?s way of life, use of money and time, expressed in activities, interests, and opinions. Theref...
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Herwina Rosnan,Nuraisyah Chua Abdullah
Pág. 159 - 163
Online video content has received great demand worldwide. It provides consumers with the liberty to choose what, when and how they want to view film content. The concern is on whether the new trend affects the behaviour of local consumers and local conte...
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Catherine Mpolokeng Sephapo
Pág. 310 - 319
Understanding the consumer?s behaviour is not an easy task; consumers are different and react differently to stimuli. Other factors may influence the consumers? final decision to purchase a product offering however, literature does not reveal extensive s...
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Munazza Saeed, Ilhaamie Binti Abdul Ghani Azmi
Pág. 31 - 39
The purpose of this study is to develop a model to investigate the impact of brand image and religious beliefs on Muslim consumers switching intention. Moreover, it also intends to examine, how switching intention affect the customer equity of internatio...
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Ioana Manea,Ioana Popa
Nowadays, manipulation may be regarded as an essential instrument of the ?mass industrial society?, aiming at the conclusion of certain agreements that are convenient to the issuing party, turning to deceit with falsified arguments, as well as to appeals...
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Gabriela Stefura
Now days the role of the consumer in the economy is taken very seriously and, in some cases, we can easily talk about the consumer?s ?supremacy?. All the efforts of the companies are concentrated on the consumers and finding the best way to attract them,...
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