3   Artículos

When Should You Nickel-and-Dime Your Customers?

Revista: MIT SLOAN MANAGEMENT REVIEW    Formato: Impreso

Tabla de contenido: Vol: 52 Num: 1 Par: 0 Año: 2010

When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity Across Components of Partitioned Prices

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 45 Num: 4 Par: 0 Año: 2008

Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 42 Num: 4 Par: 0 Año: 2005