4   Artículos

The Repetition-Break Plot Structure Makes Effective Television Advertisements

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 75 Num: 5 Par: 0 Año: 2011

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference.

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 74 Num: 5 Par: 0 Año: 2010

Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 44 Num: 4 Par: 0 Año: 2007

Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic Experiences

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 43 Num: 3 Par: 0 Año: 2006