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Diogo Santos, Elsa Cardoso and Isabel Machado Alexandre
Online commerce has been growing rapidly in an increasingly digital world, and gamification, the practice of designing games in a context outside the industry itself, can be an effective strategy to stimulate consumer engagement and conversion rate. This...
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António Cardoso, Marx Gabriel, Jorge Figueiredo, Isabel Oliveira, Reiville Rêgo, Rui Silva, Márcio Oliveira and Galvão Meirinhos
The purpose of this article is to analyze the relationship between a brand?s trust in consumer decisions and its maintenance over time in a retail chain in northern Brazil known as Bemol. The sample consists of 210 respondents, customers of Bemol, and th...
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António Cardoso, Auguste Paulauskaite, Hajar Hachki, Jorge Figueiredo, Isabel Oliveira, Reiville Rêgo, Rui Silva and Galvão Meirinhos
In this study, Airbnb?s brand personality is explored in relation to its effects on consumer involvement and institutional trust. The objective of this paper is to fill a gap in marketing research by building up a solid understanding of the relationship ...
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Bruna Marcelo Bernardo Moreira,Luiz Felipe Silva,Maria Isabel Cardoso da Silva Bueno
A atividade de mineração, incluindo a de não-metálicos, tem uma participação expressiva no modelo de desenvolvimento vigente. As cavas de exploração da pedra São Thomé abraçam e se confundem com o município de São Thomé das Letras, sul de Minas Gerais. E...
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Isabel Cardoso, João Cotas, Ana Rodrigues, Daniel Ferreira, Nádia Osório and Leonel Pereira
Nowadays, the development of new drugs only relies on a small number of molecules and 50% of all existent drugs are extracted or synthetically obtained. This work intends to evaluate the antibacterial potential of the ethanolic and polysaccharide extract...
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