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Bahram Ranjbarian,Hamed Abbaszadeh Avilagh
Pág. 1 - 8
Cultural factors such as ethnocentrism and cultural stereotypes also play a prominent role in consumers' perceptions of brands. This paper examines the impact of ethnocentrism on the image of Turkish textiles and the purchase intention of these goods amo...
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Stefan Zdravkovic, Dragana Ga?evic
Pág. 48 - 62
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Iliana E. Aguilar-Rodríguez, Leopoldo G. Arias-Bolzmann
Pág. 20 - 38
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Peter N. Kiriri
Pág. 32 - 46
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Mira Rakic, Beba Rakic, Ljiljana Stanojevic
Pág. 81 - 92
Research Question: This paper examines consumer ethnocentrism (CE) as marketing challenge for companies. Motivation: The purpose of the paper is to examine the antecedents and consequences of CE, who high-ethnocentric consumers are and whether CE can be ...
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Noor Hasmini Abd Ghani,Nik Kamariah Nik Mat
Pág. 521 - 528
The government has revived its campaign for ?Buy Malaysian Goods? in 2010 after its last campaign in 2009, in due to an increase of foreign competition. The campaign is to remind consumers to be ethnocentric and patriotic when purchasing product and serv...
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Dragana Ga?evic, Dragana Toma?evic, Marija Vranje?
Ethnocentric behaviour of consumers is related to the attitude and intentions of consumers when deciding upon purchasing a product, i.e., it is such a kind of behaviour which implies giving priority to purchasing domestic rather than foreign products. Th...
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Harrychand D. Kalicharan
This study evaluated the effect of country-of-origin on consumers perception of product quality in developed and emerging economies. The author reviewed several empirical studies conducted over several years and found that when consumers were aware of ce...
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Tana Cristina LICSANDRU,Leslie T. SZAMOSI,Nicolas PAPADOPOULOS
Pág. 259
Purpose: The aim of the research is to identify whether product country image influences consumption patterns and purchase decisions of Romanian consumers, as well as to identify stereotypes regarding foreign products. Furthermore, the study aims to prov...
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M.Sukru Akdogan,Sevki Ozgener,Metin Kaplan,Aysen Coskun
Pág. 1 - 12
With the growth of international trade and travel, consumers are increasingly confronted with foreign products and services. But some negative attitudes towards foreign products can arise from several factors such as previous or ongoing political, milita...
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