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13   Artículos

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en línea
Gideon F. Steyn, Lyndon S. Anthony, Faiçal Azaiez, Shadley Baard, Robert A. Bark, A. Hugo Barnard, Philip Beukes, Johan I. Broodryk, J. Lowry Conradie, John C. Cornell, J. Garrett De Villiers, Stuart G. Dolley, Herman Du Plessis, William D. Duckitt, Dirk T. Fourie, Mike E. Hogan, Ivan H. Kohler, Jacobus J. Lawrie, Chris Lussi, Joele P. Mira, K. Vuyo Mjali, Hendrik W. Mostert, Clive Naidoo, Fhumulani Nemulodi, David Saal, Nieldane P. Stodart, Reiner W. Thomae, Johan Van Niekerk and Pieter A. Van Schalkwyk    
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Revista: Instruments    Formato: Electrónico

 
en línea
Alwyn P. Du Plessis,Christo Boshoff    
AbstractThis study analyses marketing and marketing activities from a consumer's point-of-view. It measures consumer attitudes towards the so-called 4 Ps (product, price, promotion and retailing) and converts these scores to an overall 'attitude towards ... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
Christo Boshoff,Alwyn P. Du Plessis    
AbstractThe high level of human involvement in marketing ensures that it is, and always will be, a dynamic business function. When the impact of accelerating technological developments is added, the dynamism often turns to volatility. The rapidly changin... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
Christo Boshoff,Alwyn P. Du Plessis    
AbstractGenerally the marketing literature suggests that the key to a firm's survival and growth is its satisfaction of consumer needs. This philosophy is embodied in the so-called marketing concept. In order to determine to what extend South African fir... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
P. L.S. Ackermann,P. J. Du Plessis    
AbstractThe objective of this study was to determine whether there is a relationship between the personality dimensions of consumers and the relative importance that they attach to evaluation criteria when buying a motor vehicle. The sample consisted of ... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
P. J. Du Plessis,P. L.S. Ackermann    
AbstractIn this study an attempt is made to establish underlying dimensions from the various evaluation criteria a consumer considers when buying a motor vehicle. The sample consists of 902 consumers of all race groups in mainly metropolitan areas in Sou... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

 
en línea
Johan K. Bosch,Alwyn P. Du Plessis    
AbstractIn economics and finance it is often assumed that firms merely seek the maximization of shareholder wealth. In order to test this hypothesis an empirical investigation on the goal structure of firms listed on the Johannesburg Stock Exchange was p... ver más
Revista: South African Journal of Business Management    Formato: Electrónico

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