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Yanina S. Bajana Villagomez,Sergio J. Chión Chacón     Pág. 140 - 151
The objective of this research is to evaluate the intention to carry out an MBA in the Ecuadorian context through the model proposed by Azjen (1991); including the perceived value; as a mediating variable among the constructs (attitude, subjective norms ... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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