5   Artículos

Implementing Changes in Marketing Strategy: The Role of Perceived Outcome- and Process-Oriented Supervisory Actions

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 49 Num: 4 Par: 0 Año: 2012

Introduction to the Journal of Marketing 75th Anniversary Special Section

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 75 Num: 4 Par: 0 Año: 2011

The Threat from Within: Account Managers' Concern About Opportunism by Their Own Team Members

Revista: MANAGEMENT SCIENCE    Formato: Impreso

Tabla de contenido: Vol: 57 Num: 9 Par: 0 Año: 2011

Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility

Revista: JOURNAL OF MARKETING RESEARCH    Formato: Impreso

Tabla de contenido: Vol: 47 Num: 1 Par: 0 Año: 2010

Proactive Postsales Service: When and Why Does it Pay Off?

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 73 Num: 2 Par: 0 Año: 2009