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Eloy Gil-Cordero, Francisco Javier Rondán-Cataluña and Daniel Sigüenza-Morales
In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European...
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Ismail Tamer Toklu,Hilal Ozturk Kucuk,Arzu Tuygun Toklu
AbstractPurpose: This study aims to investigate how extrinsic cues such as brand, certification, production method and price affect Muslim soujouk consumers? purchasing decisions in Turkey.Design/methodology/approach: Conjoint analysis was used to identi...
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Surachman Surjaatmadja,Daruendra Purnawan
Pág. 79 - 85
This study aims to determine the direct effect of store image and service quality of the brand image and interest in purchasing the private label products. The study also looked at factors that influence directly the interest to buy (purchase intention) ...
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Kamaladevi Baskaran
Pág. 6 - 11
Globally, own store brands or private labels are rapidly gaining share at the cost of manufacture brands. In India, where the share of organised retail is minuscule, manufacture brands still dominate. With the retail sector poised for growth, national br...
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S. Shyam Prasad,Shampa Nandi
Pág. 148 - 159
In India the private label brands (PLBs) are growing at a faster pace than retail. This supposes that PLBs should have brand equity. Although brand equity is one of the most important aspects of a brand in creating competitive advantage, earlier studies ...
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Elias G. Rizkallah, Heather Miller
Motivated by profits and their growing power in the marketplace, retailers have been expanding their private-label brands to include more categories of consumer products and differentiation on quality to reach different consumer segments. This global phe...
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Veronika Rahmawati
The consumers perception towards private label is considered important and therefore, it shouldbe understood by the retailers. This is true when related to the price and quality of private labels.In addition, these factors are the main consideration when...
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Inge Geyskens, Katrijn Gielens, and Els Gijsbrechts
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