112   Artículos

 
en línea
Ridzal Hasim    
Nowadays due to strong competition in the business environment, only those organizations are successful that they can use the most innovative and successful ways for advertisement to attract their consumers? attention to the products or services that the... ver más
Revista: Journal of Postgraduate Current Business Research    Formato: Electrónico

 
en línea
Usama Najam, Raza Ali and Umar Burki    
This study examines how the COVID-19 pandemic affected the trends and theoretical development of advertising research. By using appropriate keywords, this research selected 210 articles from the Web of Science database. We applied bibliometric analysis t... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Shueh-Ting Lim, Lee-Yeng Ong and Meng-Chew Leow    
In this technological era, businesses tend to place advertisements via the medium of Wi-Fi advertising to expose their brands and products to the public. Wi-Fi advertising offers a platform for businesses to leverage their marketing strategies to achieve... ver más
Revista: Future Internet    Formato: Electrónico

 
en línea
Radovan Madlenak, Roman Chinoracky, Natalia Stalmasekova and Lucia Madlenakova    
This study aims to investigate the impact of outdoor advertising on consumer behaviour by using eye-tracking analysis while drivers travel specific routes in ?ilina, Slovakia. This research combines questionnaire inquiry and A/B testing to assess the con... ver más
Revista: Applied Sciences    Formato: Electrónico

 
en línea
Manolis Remountakis, Konstantinos Kotis, Babis Kourtzis and George E. Tsekouras    
Recommender systems have become indispensable tools in the hotel hospitality industry, enabling personalized and tailored experiences for guests. Recent advancements in large language models (LLMs), such as ChatGPT, and persuasive technologies have opene... ver más
Revista: Information    Formato: Electrónico

 
en línea
Mastura Adam, Ammar Al-Sharaa, Norafida Ab Ghafar, Riyadh Mundher, Shamsul Abu Bakar and Ameer Alhasan    
Visual comfort has a critical effect that significantly influences public appreciation of urban environments. Although colour is an integral part of billboard design, little empirical evidence exists to support some of the popularly held ideas about the ... ver más
Revista: ISPRS International Journal of Geo-Information    Formato: Electrónico

 
en línea
Chih-Huang Lin, Yuan-Shuh Lii and May-Ching Ding    
This paper highlights the moderating effect of retailer CSR perception and CSR contribution type on the relationship between advertised reference price (ARP) and consumer evaluations. A two-by-three between-subjects factorial design is employed with the ... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Iosif Viktoratos and Athanasios Tsadiras    
A domain that has gained popularity in the past few years is personalized advertisement. Researchers and developers collect user contextual attributes (e.g., location, time, history, etc.) and apply state-of-the-art algorithms to present relevant ads. A ... ver más
Revista: Algorithms    Formato: Electrónico

 
en línea
Zehong Wang, Xiaolong Han, Yanru Chen, Xiaotong Ye, Keli Hu and Donghua Yu    
Airlines have launched various ancillary services to meet their passengers? requirements and to increase their revenue. Ancillary revenue from seat selection is an important source of revenue for airlines and is a common type of advertisement. However, a... ver más
Revista: Aerospace    Formato: Electrónico

 
en línea
Szymon Chmielewski    
Visual pollution (VP) is a visual landscape quality issue, and its most consistently recognized symptom is an excess of out of home advertising billboards (OOHb). However, the VP related research concerns landscape aesthetic and advertisement cultural co... ver más
Revista: ISPRS International Journal of Geo-Information    Formato: Electrónico

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