2 Artículos

The Mediating Impact of New Product Innovativeness on the Relationship between Learning Orientation and New Product Performance in Thailand ISO 1900 Industry

Acceso

en línea

Nirusa Sirivariskul Pág. 1 - 6

This research examined between the mediating impact of new product innovativeness on the relationship between learning orientation and new product performance. A survey questionnaire from was used to collect data from 62 firms in Thailand.The results ind... ver más

Revista: International Review of Management and Marketing Formato: Electrónico

Tabla de contenido: Vol: 10 Num: 1 Par: 0 Año: 2020

The Effect of Absorptive Capability on Relationship between Total Quality Management and New Product Innovativeness of ISO 9001 International Quality Standard in the Industries Sector, Thailand

Acceso

en línea

Nirusa Sirivariskul Pág. 31 - 35

Many scholars have suggested that total quality management (TQM) is an important key that pushes innovation. Literature examines the effect of absorptive capability as a mediator of the relationship between TQM and new product innovativeness. However, th... ver más

Revista: International Review of Management and Marketing Formato: Electrónico

Tabla de contenido: Vol: 9 Num: 1 Par: 0 Año: 2019

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