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Linda Saulite and Deniss ?ceulovs
While research on traditional media brands has increased in recent years, few studies examine news media brands and their brand strategies, particularly distinctive brand associations unrelated to media brand content and their impact on audience media br...
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Linda Saulite, Deniss ?ceulovs and Franti?ek Pollák
This paper outlines the importance and role of non-product-related brand attributes, e.g., user imagery and usage imagery, in local news media content consumption by a younger audience aged 15?24. Due to technological developments, new media content cons...
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Santi Duwi Putri Nugroho, Mintarti Rahayu, Raditha Dwi Vata Hapsari
Pág. 18 - 32
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Ibrahim Sabuncu,Berivan Edes,Doruk Sitkibütün,Ilayda Girgin,Kadir Zehir
Pág. 8 - 15
The purpose of creating a brand image profile is to measure the brand perception of consumers considering brand attributes. Thus, marketing decisions can be made based on the brand's strengths and weaknesses by determining them. The brand image profile i...
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