|
|
|
Luis Márquez, Luis F. Macea, Jose J. Soto
Ashok, K., Dillon, W. R., & Yuan, S. (2002). Extending discrete choice models to incorporate attitudinal and other latent variables. Journal of Marketing Research, 39(1), 31?46. doi: 10.1509/jmkr.39.1.31.18937
|
|
|