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THEOPHILE BINDEOUE NASSE
The topic of alcohol consumption and conflicts has been explored in several context not only because consumers do not have a good consumption culture, but also because alcohol consumption often leads to social violence (Nasse, 2018; Nasse, Ouédraogo & Di...
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Nathalie Kiswendsida Zongo,THEOPHILE BINDEOUE NASSE
Pág. 151 - 165
Most studies on revenue or yield management have focused on its benefits to airline companies (Anderson & Wilson, 2003; Jerath, Netessine & Veeraraghavan, 2010). Then, the buying behavior of airline passengers has been studied by Diggines (2010), Gupta, ...
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Théophile Bindeouè Nasse,Yvonne Marie Sawadogo
Pág. 42 - 58
The concept of internal equity in the customer relationship management is often overlooked by Burkina companies, causing thereby a reduction in profitability. Equity and ethical marketing practices are essential to the survival of Burkina companies, espe...
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