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Padmalini Singh,Ranjith PV,Nuramalin Fathihah,Daisy Mui Hung Kee,Nuralina Nuralina,Nurdiyanah Nurdiyanah,Nursyahirah Nursyahirah
Pág. 102 - 114
With the rapid growth of the hypermarket industry in Malaysia, it is hard to investigate customers' preferences towards a particular hypermarket. Increasing competition is shrinking the customer base further. Tesco Hypermarket has been one of the leading...
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