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Gloria Jiménez Marín,Paloma Sanz Marcos,Irene Garcia Medina,Patricia Margarida Farias Coelho
Pág. pp. 65 - 77
? In these days of online commerce, we need to know the real behavior of consumers in physical stores: the points of sale must anticipate the purchasing decisions of consumers in order to be able to offer the best buying experience as well as tailor the ...
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