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Mohammad Ismail,Razli Che Razak,Mohd Rafi Yaakob,Mohd Nazri Zakaria,Nadia Hanum,Azyanee Luqman
Pág. pp. 49 - 57
This preliminary analysis examines mobile marketing usage among Generation Y. This study investigates the level of mobile marketing usage among Gen Y and to identify the relationships between attitude, subjective norm, perceived behavioural control, perc...
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