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Dominik Warch, Patrick Stellbauer and Pascal Neis
In the digital transformation era, video media libraries? untapped potential is immense, restricted primarily by their non-machine-readable nature and basic search functionalities limited to standard metadata. This study presents a novel multimodal metho...
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Min-Jen Tsai, Ya-Chu Lee and Te-Ming Chen
QR codes (short for Quick Response codes) were originally developed for use in the automotive industry to track factory inventories and logistics, but their popularity has expanded significantly in the past few years due to the widespread applications of...
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Dave Matthew V Pre,Julio Miguel C Tolentino,Karlo Alexis B Varuqez,Antonio E. Etrata
Pág. 37 - 54
Businesses nowadays have been adapting to technological advancements since the 21st century to promote their products. The majo]rity of the global population has been exposed to the digital world, and retail businesses have engaged themselves in the onli...
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Agus Masrianto, Hartoyo Hartoyo, Aida Vitayala S. Hubeis and Nur Hasanah
The convergence of information technology, media, and telecommunications has altered consumer behavior in terms of searching, obtaining, processing, and responding to a company?s information or services. The ability of a company to plan, implement, and m...
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Douglas Chiguvi
Pág. 01 - 12
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Enrique Rus-Arias, Pedro R. Palos-Sanchez and Ana Reyes-Menendez
The evolution of digital advertising, which is aimed at a mass audience, to programmatic advertising, which is aimed at individual users depending on their profile, has raised concerns about the use of personal data and invasion of user privacy on the In...
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Yee-Fan Tan, Lee-Yeng Ong, Meng-Chew Leow and Yee-Xian Goh
Audience attention is vital in Digital Signage Advertising (DSA), as it has a significant impact on the pricing decision to advertise on those media. Various environmental factors affect the audience attention level toward advertising signage. Fixed-pric...
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Evgenii Konnikov, Olga Konnikova, Dmitriy Rodionov and Oksana Yuldasheva
The dynamics of irreversible multidimensional digitalization of production and consumption processes can be described today with a linear-positive or even exponential function. A significant part of the information background of a product, enterprise or ...
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Zhou-Yi Lim, Lee-Yeng Ong and Meng-Chew Leow
Online roadshow is a relatively new concept that has higher flexibility and scalability compared to the physical roadshow. This is because online roadshow is accessible through digital devices anywhere and anytime. In a physical roadshow, organizations c...
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Sidra Tabassum, Muddasar Ghani Khwaja and Umer Zaman
Digital platforms have made Generation Z able to listen to the story from both sides, i.e., the brand?s promotional messages, and the consumers? experiences. To capture an audience?s attention on endless entertainment and informational platforms, narrati...
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