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Freddy Martin Verastegui Tene,Jorge Alberto Vargas Merino
Pág. 41 - 54
Merchandising techniques have the purpose of attracting new customers and that they make strategic purchases at the different points of sale, even in the digital world. However, many organizations continue to ask the question: How effective can merchandi...
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Viorica Jelev
Pág. 6 - 14
The article investigate the role of communication in the digital age, between consumers and business and seeks to render highlighting changes within the Romanian society in the last 26 years, with the effects occurred in people's behavior, but also the c...
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