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Yee-Fan Tan, Lee-Yeng Ong, Meng-Chew Leow and Yee-Xian Goh
Audience attention is vital in Digital Signage Advertising (DSA), as it has a significant impact on the pricing decision to advertise on those media. Various environmental factors affect the audience attention level toward advertising signage. Fixed-pric...
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Xun Zhang, Guangchi Ma, Li Jiang, Xiaohu Zhang, Ying Liu, Yuxue Wang and Conghui Zhao
Digital signage is an important medium for urban outdoor advertising. Understanding the spatial distribution characteristics and factors that influence the site of digital signage are conducive to the efficient, standardized, and sustainable development ...
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