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en línea
Sungmin Ryu, Woojung Jang, HyeJeong Cho    
This case study analyzes the global strategy of Paris Baguette, a leading bakery franchise in Korea. Because of stricter regulations in the local market, Paris Baguette has encouraged franchises to target overseas markets. The company made first inroads ... ver más
Revista: Journal of Business Case Studies (JBCS)    Formato: Electrónico

 
en línea
Sungmin Ryu, Chul Woo Moon    
Cooperation between exchange parties becomes a center for inter-organizational relationship. Cooperation reduces the attractiveness of opportunistic behavior that seeks short-term benefits, so it has been identified as a key factor for inter-organization... ver más

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