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Kleanthis G. Gatziolis, Nikolaos D. Tselikas and Ioannis D. Moscholios
The World Wide Web is evolving rapidly, and the Internet is now accessible to millions of users, providing them with the means to access a wealth of information, entertainment and e-commerce opportunities. Web browsing is largely impersonal and anonymous...
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Jungmin Yoo
Augmented reality (AR) enables consumers to browse and try products virtually by providing additional information and functionality to mobile shopping. Retailers continue to develop AR technology to engage consumers and enhance their digital shopping exp...
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Zui Chih Lee,Mengsteab Tesfayohannes,Min Jon Kuo
Pág. 36 - 54
In this demanding and diversified social commerce market met by consumers? quickly changing expectations, service quality for mobile-retailing is imperative. Consumer-Company Identification (CCI) is becoming an important tool for building a company?s bra...
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Samir Abou El-Seoud,Islam Taj-Eddin
Pág. pp. 4 - 19
this report will exhibit an outline of the basic features of Mobile Augmented Reality (MAR) and the key concepts of this technology in the Fashion Retail Industry. Several obstacles such as the necessity of putting on the garments to experience its actua...
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Jay Sang Ryu, Sally Fortenberry
Pág. 1 - 8
This research compared the shopping motivations and behaviors of young consumers toward small-town retailing based on their personal-level cultural orientation: idiocentrism (personal-level individualism) or allocentrism (personal-level collectivism). A ...
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Wanmo Koo
Pág. pp. 54 - 58
The study investigated how top 100 U.S. retailers use their smartphone applications. Based on the literature, the study found five major functions of smartphone applications: content delivery, transaction, promotion, location service, and entertainment. ...
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