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Isabela Echeverry Peñón, Santiago Reyes Ortega
Pág. 231 - 249
This paper presents evidence on the role of the endowment effect in shaping the risk-taking behavior of entrepreneurs, and how the potential of losing their firms lead them to take higher risks. This study uses an experimental design with 466 entrepreneu...
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Olaleke Olusye Ogunnaike,Oladele Joseph Kehinde,Oluwadamilola Oluwatosin Omoyayi,Oluwamakinde Oluwamayowa Popoola,Andrew Amoruwa
Pág. 403 - 408
Assessing the customer perspective of brand equity will provide deep understanding of how brands influence purchase behaviour of customers. The purpose of this paper is to formulate a conceptual framework that will provide an understanding of the relatio...
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Adunola Oluremi Oke,Parinda Kamolshotiros,Oluwamayowa Yewande Popoola,Musibau Akintunde Ajagbe,Olusola Joshua Olujobi
Pág. 43 - 52
Currently, consumers pay more attention to their health; there is a growing awareness of health benefits of healthy drinks such as the green tea. Green tea is a popular healthy drink that helps prevent many deadly diseases. There are increasing numbers o...
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Sujinda CHEMSRIPONG
Pág. 767 - 781
Skilled labor mobility in the ASEAN Economic Community (AEC) plays an important issue in labor market due to the impact of globalization, especially increasing demand for high technology and integration among region. This impact leads free movement of wo...
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Hagen Ackermann, Martin Fochmann and Nadja Wolf
The aim of this study is to analyze how depreciation rules influence the decision behavior of investors. For this purpose, we conduct a laboratory experiment in which participants decide on the composition of an asset portfolio in different choice situat...
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