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Mohamed Abdellatif Abu Auf,Salniza Bt Md. Salleh,Rushami Zien Yusoff     Pág. 1034 - 1038
This paper investigated the relationship of word of mouth, media and consumer buying behavior to leapfrog marketing which is strongly related with the issues of psychology and sociology. The prime objective of present research is to analyze the market an... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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