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Sooriyakumar Krishnapillai,Sarujan Sathiyamoorthy,Anushiya Sireeranhan
Pág. 165 - 170
This paper examines the economic effects of milk powder imports on domestic milk industry and consumers? welfare. Domestic milk production fullfilled around 40 % of the demand in 2016. The generalized inverse demand system model was employed. The result ...
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Ndung?u Kabare, Anne Wairimu Mwangi, Kenneth Wanjau
Pág. 36 - 49
The purpose of this study was to assess the influence of consumer complaints handling on consumer satisfaction in dairy milk processors in Kenya. The study population was 384 consumers from 15 major supermarkets chains in Kenya. Primary data was sought f...
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Anne Wairimu Mwangi, Ndung'u Kabare, Kenneth Wanjau
Pág. 44 - 57
In today?s competitive retail market, as service quality improves, the customer?s expectation and lateral demand on service level is increased from time to time. Dairy milk processing firms in Kenya are struggling to get it right in providing service qua...
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