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Eliza Nichifor, Gabriel Bratucu
Pág. 1 - 13
By intensifying the digital activity of organisations, the cybersecurity has been placed in special lights when decision-making processes are carried out. Cyber risks are considered extremely important for digital organisations development and special re...
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Eliza Nichifor, Gabriel Bratucu
Pág. 19 - 39
In the age of the connected consumer, the digital transformation process of the organization has become a major concern, but also the key to success for certain businesses. Therefore, a new approach in marketing and management is proposed. This paper aim...
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Andreea Voda, Gabriel Bratucu
Pág. 19 - 29
As the customers interaction progressively moved into a data-driven online world, the companies have to be aware of the newest technologies and cybernation trends in order to survive on the digital market. A systematically data collection activity and da...
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Radu Lixandroiu, Catalin Maican, Gheorghe Epuran, Gabriel Bratucu, Lavinia Dovleac
Pág. 1 - 10
Relying on the new technologies, marketers are more and more preoccupied in delivering a unique experience to the customers by using personalized dedicated ads campaigns, built on specific user?s profile. Based on facial recognition and emotions interpre...
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Lavinia Dovleac, Tamara Oana Bratucu, Gabriel Bratucu, Ioana Bianca Chi?u
Pág. 01 - 06
This paper present the results of a survey which quantifies the Romanian students? opinions about the most important values of subjective well-being and their role for creating a sustainable society. The authors conducted a quantitative marketing researc...
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Tamara Oana Bratucu, Gabriel Bratucu, Ioana Bianca Chi?u, Lavinia Dovleac
Pág. 7 - 12
The purpose of this study is to analyse the particularities of Romanian students mentality related to the women?s career opportunities. For achieving this objective, the authors conducted a quantitative marketing research involving a very large sample of...
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Madalina Tofan, Gabriel Bratucu, Ioana Bianca Chi?u, Lavinia Dovleac
Pág. 13 - 19
Romania's public health system has many deficiencies, and globalization could help in developing appropriate medium and long term strategies. The analysis of statistics about the Romanian health system compared to the international ones was made regardin...
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Gabriel Bratucu, Ioana Bianca Chi?u, Lavinia Dovleac, Madalina ?tefan
Pág. 1 - 12
Health is a precondition for economic prosperity and the EU policies aim to develop sustainable health systems trying to reduce inequalities. Over the last decade, European health systems have faced growing common challenges like increasing cost of healt...
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Gabriel Bratucu, Ioana Bianca Chi?u, Madalina ?tefan
Pág. 35 - 45
This study is based on one of European Tourism Indicators System (ETIS) questionnaire, proposed by European Commission in 2013, and has as main objectives to measuring the satisfaction level of the Romanian and foreign tourists arrived in Bra?ov. In orde...
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Alexandra Palade (Zamfirache), Gabriel Bratucu
Pág. 97 - 105
This paper aims to analyze the characteristics of the European Higher Education Area in the framework of EU Strategies for higher education. The main indicators analyzed in this paper are: the number of students enrolled in higher education in the Europe...
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