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Gillian Coote Martin
Customer equity is based on the assumption that a customer is a financial asset that needs proper management. The drivers of customer equity are relationship equity, value equity, and brand equity, which focus on the link between the customer and the fir...
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Gillian Coote Martin
Cultural diversity in the workplace has grown as a trend over the passage of time with the increase of globalization in the world. One positive effect is that employees belonging to different cultures usually have different ways of thinking and can thus ...
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Gillian Coote Martin
People often assume that innovation is synonymous with originality. However, a study reveals a difference between innovation and creativity in relation to how a person uses originality to create change. Creative people think of new phenomena; innovative ...
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