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Václav Kupec, Michal Lukác, Peter ?tarchon and Gabriela Pajtinková Bartáková
Marketing communication is a concise part of modern museum management. Museums operate in a competitive environment; therefore, it is important to pay sustained attention to every component of a given museum?s marketing communication. Changes, internatio...
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Katarina Gubiniova,Gabriela Pajtinkova Bartakova
Pág. 300 - 307
Satisfying customer needs in order for an organisation to achieve a defined profitability on the one hand and to have satisfied customers on the other has been characteristic of traditional customer-oriented approaches to marketing management. Hypercompe...
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Petr Marcián,Libor Borák,Zdenek Florian,Sonia Bartáková,Ondrej Konecný,Petr Navrátil
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Bartakova, I.; Kummerova, M.; Mandl, M.; Pospisil, M.
Pág. 45 - 51
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