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Viktória Szente,Dorisz Torma
Pág. 32 - 40
In Hungary organic food market has both demand and supply oriented aspect: several times not necessary products are distributed while the selection and volume of certain products are not satisfactory. Thus our aim was to develop a coordinated benchmark s...
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Beatriz Morena de Diago
Pág. 369 - 386
Este trabajo revisa las características de la técnica de recogida de datos mystery shopping. Técnica que forma parte del dominio metodológico del proceder cualitativo y que se caracteriza por el uso de individuos entrenados para experimentar y medir cual...
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Maribel Riaza Chaparro
Pág. 45 - 61
Since its early stages, at the end of 70?s, O. S. Caja Madrid libraries has been progressively adapted to Society evolution (changes). Therefore, users research has been used as a worthy tool to fit the services that these libraries offer to its members....
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