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Oksana Kononenko
Pág. 76 - 82
The subject matter of research in the article is the development of the concept of "brand", as well as modern approaches to the process of brand formation of the organization. Recent decades the concept of "brand" has become widespread. It is applied to ...
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Klaus Solberg Söilen
The social sciences are drowning in new fancy academic terms or buzzwords, labels with unprecise definitions, rebranding phenomenon that somehow seem familiar. We are all surrounded by smart cities, innovation, and sustainability. What do these terms mea...
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The main objective of this article is to analyse whether the positioning of the Pla de l’Estany district, in Catalonia, can be redefined in a context of possible saturation of the sports brand that was structured thanks to the success of the 1992 O...
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A brand can turn a geographical location into a landmark and influences the tourist planification of a city. Although the world tourist sector recognizes Malaga as The Coast of Sun, this analysis also reveals several more elements, which should be substa...
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BRIGHTON NYAGADZA, TINASHE CHODEVA, ISHUMAEL VINGIRAYI
Pág. Page:124 - 136Abstrac
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Alexandros Nikitas, Ioannis Kougias, Elena Alyavina and Eric Njoya Tchouamou
A smarter transport system that caters for social, economic and environmental sustainability is arguably one of the most critical prerequisites for creating pathways to more livable urban futures. This paper aims to provide a state-of-the-art analysis of...
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Cosmin Ichim
History should prevent us from repeating the mistakes of the past. This article focuses on the analysis and interpretation of the branding and promotion events that occurred during the Great Depression (1929-1933), projected on the decision of the market...
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