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Virgilijus Sakalauskas and Dalia Kriksciuniene
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo...
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Nejc Bocaj and Jure Ahtik
Design plays a major role in online advertising. While specific aspects such as color or animation have been extensively studied, there is a surprising lack of comprehensive research on the overall impact of visual design and aesthetics. This study delve...
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Ignacio Redondo and Gloria Aznar
Website publishers cannot monetize the ad impressions that are prevented by ad-blockers. Publishers can then employ anti-ad-blockers that force users to choose between either accepting ad impressions by whitelisting the website in the ad-blocker, or leav...
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Lubomir Cvrk,Frantisek Mazuch,Tomas Sykora
The article discusses the modeling of artificial intelligence to address the issue of predicting future demand in the service sector (hairdressing, massages, exercise, doctors, physiotherapists, etc.). Future demand is examined on a w...
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Adam Lockett, Ioannis Chalkias, Cagatay Yucel, Jane Henriksen-Bulmer and Vasilis Katos
Technologies providing copyright-infringing IPTV content are commonly used as an illegal alternative to legal IPTV subscriptions and services, as they usually have lower monetary costs and can be more convenient for users who follow content from differen...
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Shunsuke Kitada, Hitoshi Iyatomi and Yoshifumi Seki
This work can be applied to support decisions to discontinue ad creatives, which is expected to reduce the load of ad operators. Currently, our framework is deployed in a production environment and provides predictions for our internal operators. Based o...
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Dave Matthew V Pre,Julio Miguel C Tolentino,Karlo Alexis B Varuqez,Antonio E. Etrata
Pág. 37 - 54
Businesses nowadays have been adapting to technological advancements since the 21st century to promote their products. The majo]rity of the global population has been exposed to the digital world, and retail businesses have engaged themselves in the onli...
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Hendro Priyono,Susi Indriyani
Pág. 16 - 22
The trend of growth in the number of coffee shops in 2021 is relatively increasing, but there is a phenomenon of a decline in coffee shop consumers; this occurs because consumers shift consumption from coffee shops to household consumption, where consume...
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Serhat Peker, Gonca Gokce Menekse Dalveren and Yavuz Inal
The aim of this paper is to examine the influence of the content elements of online banner ads on customers? visual attention, and to evaluate the impacts of gender, discount rate and brand familiarity on this issue. An eye-tracking study with 34 partici...
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Ivan De Battista,Franco Curmi,Emanuel Said
Pág. 58 - 72
Young people are constantly targeted by online advertisements. This systematic literature review aims to identify the principal factors that influence young people?s attitude towards online advertising. It seeks to understand if the influence of online a...
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