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Helmia Adita Fitra, Fran Sinatra
Pág. 201 - 205
Small and Medium-Sized Enterprises (SMEs) in Indonesia, which is also known as Usaha Mikro Kecil dan Menengah (UMKM), play a significant role in determining national economic performance. Banana chips are the most well-known product in Bandar Lampung. As...
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Andra Sandu, Ioana Ioana?, Camelia Delcea, Laura-Madalina Geanta and Liviu-Adrian Cotfas
The proliferation of misinformation presents a significant challenge in today?s information landscape, impacting various aspects of society. While misinformation is often confused with terms like disinformation and fake news, it is crucial to distinguish...
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Xiumei Wang, Yongjian Huang, Yingying Zhao and Jingxuan Feng
The practical implementation of the employment promotion effect of the digital economy is closely linked to rural laborers? digital skills (DS). Therefore, this study uses the Mprobit model to empirically test the impact of DS on rural labor employment c...
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Lili Wu, Yi Liu, Kuo Liu, Yongji Wang and Zhihui Tian
Based on the digital footprint data, exploring the differences in tourist market structure and driving factors before and after COVID-19 is important for identifying tourist market demand and optimizing tourism product supply in the post-pandemic era. Mo...
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Tryfonas Pieri, Alexandros Nikitas and Athanasios Angelis-Dimakis
Although the significance of the social science agenda reflecting and affecting the carbon capture and utilisation (CCU) value chain has been acknowledged, there is still a scarcity of research about it. This work contributes in developing an understandi...
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Ipung Sri Purwanti Hery,Hariyanti Hariyanti
Pág. p.219 - 223
The rise of delivery and online business industries in Indonesia has an impact on the intense competition for delivery goods at domestically/abroad. The study identified that the effectiveness of promotion made JNE superior to other delivery companies. T...
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Dea Nadya br Ginting, Muinah Fadhilah, Lusia Tria Hatmanti Hutami
Pág. 793 - 798
This study aims to determine the effectiveness of Online Travel Agent and Sales Promotion on the number of guests at Arjuna Hotel Yogyakarta and help tourists and hospitality find sales promotion strategies in increasing the level of visits and occupancy...
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Charalampos Fassoulas, Emmanouel Nikolakakis and Spiridon Staridas
Digital tools that aid geolocation, geointerpretation and geomodelling are increasingly used in the promotion of geoheritage and geoconservation. UNESCO Global Geoparks (UGGps) are complex regions that require a variety of approaches to advance geoconser...
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Dhian Tyas Untari,Iin Widyastuty
Pág. 5 - 8
The purpose of this study was to explain the effect of promotion on impulsive buyers and to explain that people with high lifestyles often make impulse purchases. Sampling using incidental sampling technique, the number of respondents as many as 100 resp...
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Dini Turipanam Alamanda,Lili Adi Wibowo,Soviyan Munawar,Adinda Khoeru Nisa
Pág. 35 - 45
The development of e-commerce in Indonesia rapidly grows along with the consumer preference for online shopping. This study aims to analyze people?s interest in adopting popular e-commerce mobile apps in Indonesia with the Unified Theory of Acceptance an...
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