3   Artículos

 
en línea
Nejc Bocaj and Jure Ahtik    
Design plays a major role in online advertising. While specific aspects such as color or animation have been extensively studied, there is a surprising lack of comprehensive research on the overall impact of visual design and aesthetics. This study delve... ver más
Revista: Applied Sciences    Formato: Electrónico

 
en línea
Serhat Peker, Gonca Gokce Menekse Dalveren and Yavuz Inal    
The aim of this paper is to examine the influence of the content elements of online banner ads on customers? visual attention, and to evaluate the impacts of gender, discount rate and brand familiarity on this issue. An eye-tracking study with 34 partici... ver más
Revista: Future Internet    Formato: Electrónico

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