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Vassilis Poulopoulos and Manolis Wallace
We are entering an era in which online personalities and personas will grow faster and faster. People are tending to use the Internet, and social media especially, more frequently and for a wider variety of purposes. In parallel, a number of cultural spa...
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Melby Karina Zuniga Huertas and Tarcisio Duarte Coelho
This is a study of the way in which YouTubers? media metrics influence the effect of their one-sided messages (1SMs) and two-sided messages (2SMs), providing theoretical explanations based on the elaboration likelihood model. Its main objective is the pr...
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klaus Solberg Söilen
It is often heard, and even more often seen written, for example on social media, that that there is nothing new in the competitive intelligence (CI) field. There are no new ideas, the ideas that are being expressed are the same old, there is no developm...
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Ivana S. Domazet, Ines Ðokic, Olja Milovanov
Pág. 13 - 22
In modern business conditions, the company sends its promotional message through various instruments of promotion, and therefore the different media. One of the instruments of promotion is economic propaganda (advertising), which uses a number of media s...
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Corina Daba-Buzoianu
Romania, the place where protests never take place, has been facing significant civil disobedience and street demonstrations in the last years. Of them, environmental protests present several particularities and do not convey social problems. The cyanide...
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Simona Duhalm
Pág. pp. 39 - 43
Currently, communication becomes more complex, faster and more dynamic every day. In this context, communication switches channels on traditional media to online applications. Thus, the electronic communication threatens, if not take the physical communi...
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