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Rahmawati Azizah Mt,Ria Octavia
Pág. 175 - 194
Abstract: This study aims to examine the influence of user belief on flow, willingness to buy on flow, and flow on impulse buying behavior. The subjects of this research include Students/College Students, Civil Servants, Private Employees, Lecturers/Teac...
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Alif Huazam
Pág. 1 - 7
Sales promotions are a key marketing tool in communication programs. Sales promotion comprises a wide variety of promotional tools designed to achieve short-term objectives (Huff et al., 1999). Monetary promotions, such as price discounts and coupo...
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Virgilijus Sakalauskas and Dalia Kriksciuniene
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo...
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Yimin Lum and Chen-Wei Chang
The rapid development of mobile Internet technology has brought about the flourishing growth of social media live streaming. This study employs social presence theory as the primary framework to investigate the impact of Facebook Live?s features of socia...
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Yuhwan Kim, Chang-Ho Choi, Chang-Young Park and Seonghyun Park
In today?s society, where people spend over 90% of their time indoors, indoor air quality (IAQ) is crucial for sustaining human life. However, as various indoor activities such as cooking generate diverse types of pollutants in indoor spaces, IAQ has eme...
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Zhengyang Fan, Wanru Li, Kathryn Blackmond Laskey and Kuo-Chu Chang
Phishing attacks represent a significant and growing threat in the digital world, affecting individuals and organizations globally. Understanding the various factors that influence susceptibility to phishing is essential for developing more effective str...
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Elizabeth Ayangunna, Gulzar Shah, Kingsley Kalu, Padmini Shankar and Bushra Shah
The use of the internet and supported apps is at historically unprecedented levels for the exchange of health information. The increasing use of the internet and social media platforms can affect patients? health behavior. This study aims to assess the v...
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David Hanny and Bernd Resch
With the vast amount of social media posts available online, topic modeling and sentiment analysis have become central methods to better understand and analyze online behavior and opinion. However, semantic and sentiment analysis have rarely been combine...
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Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ...
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Chin-Shyang Shyu, Chun-Chang Yen and Cheng-Sheng Lin
Affected by advances in artificial intelligence and awareness of green environmentalism, consumers? purchasing behavior of fresh agricultural products has been transformed. New agricultural value chains are being created, such as the new retail model. Th...
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