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Chia-Ming Chang, Li-Wei Liu, Hsiu-Chin Huang and Huey-Hong Hsieh
As people feel more comfortable using the Internet, online hotel bookings has become popular in recent years. Understanding the drivers of online booking intention and behavior can help hotel managers to apply corresponding strategies to increase hotel b...
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Maria-Encarnacion Andres-Martinez, Juan-Antonio Mondejar-Jimenez, Miguel-Angel Gomez-Borja, Jose-Louis Alfaro-Navarro
The number of tourist products sold on the Internet has increased remarkably in recent years. The hotel industry has figured prominently in this boom due to hotel bookings made via the Internet becoming increasingly popular. The reason for this upturn in...
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