65   Artículos

 
en línea
Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen    
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ... ver más
Revista: Agriculture    Formato: Electrónico

 
en línea
Estefania Estefania, Wisnu Yuwono     Pág. 103 - 114
Tujuan dari penelitian adalah pengujian pengaruh antara social media element seperti entertainment, interaction, trendiness, customization dan e-wom terhadap consumer brand engagement pada purchase intention smartphone. Metode yang digunakan adalah surve... ver más

 
en línea
Clarissa Reyes Magbanua,Trixine Marie Gatdula Olfato,Anne Cheri Marie Nocon Redota,Antonio Jr. Etrata     Pág. 1 - 20
Fast food restaurants often attract their target consumers with their taste, price, and level of customer service. Specific dimensions must also be considered when making purchases to attract customers to these restaurants. This study aims to give new en... ver más
Revista: Management and Economics Journal (MEC-J)    Formato: Electrónico

 
en línea
Suraya Sawitri, Alhasin Alhasin     Pág. 111 - 126

 
en línea
Aditya Indra Wicaksono, Asmai Ishak     Pág. 12 - 23

 
en línea
Ahmad Samed Al-Adwan, Mohammad Kasem Alrousan, Husam Yaseen, Amer Muflih Alkufahy and Malek Alsoud    
Despite the fact that online purchase intention has been widely investigated, little is known about the e-retailer-based signals used to reduce online customers? uncertainty perception in high-uncertainty-avoidance (UA) societies. Thus, based on signalin... ver más

 
en línea
Rieza Nur Alifa,Marheni Eka Saputri     Pág. p.64 - 74
Fenomena wabah pandemi COVID-19 serta terbatasnya mobilitas masyarakat Indonesia sudah menimbulkan pengurangan atas sosialisasi secara tatap muka pelaku usaha dalam melaksanakan roda ekonomi serta niaga yang berakibat tingkat minat konsumsi dan metode be... ver más
Revista: ProBank    Formato: Electrónico

 
en línea
Lesedi Machi, Phindulo Nemavhidi, Tinashe Chuchu, Brighton Nyagadza , Marike Venter de Villiers     Pág. 176 - 187

 
en línea
Muhammad Bilal, Zeng Jianqiu, Suad Dukhaykh, Mingyue Fan and Ale? Trunk    
Drawing on social identity theory, this study aims to examine the impact of antecedents of eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social media usage moderates the relationship between eWOM and OPI. A structu... ver más
Revista: Information    Formato: Electrónico

 
en línea
Supriyati, S P Harahap     Pág. 57 - 63
The purpose of this research is to find out how customer satisfaction in the field of online business. The research method used was descriptive qualitative research method. A descriptive qualitative method is a method used to describe or analyze the resu... ver más

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