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Virgilijus Sakalauskas and Dalia Kriksciuniene
The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach fo...
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Kexiao Xie, Dongkai Lin, Weihan Zhu, Yongqiang Ma, Jiaxiong Qiu, Youcheng Chen and Zhidan Chen
Tea is a global economic crop. In the traditional sales model, the quality of tea is difficult to judge via external clues, and it basically relies on consumers to taste and experience it firsthand. However, currently, most e-commerce platforms can only ...
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Ganjar Alfian, Muhammad Qois Huzyan Octava, Farhan Mufti Hilmy, Rachma Aurya Nurhaliza, Yuris Mulya Saputra, Divi Galih Prasetyo Putri, Firma Syahrian, Norma Latif Fitriyani, Fransiskus Tatas Dwi Atmaji, Umar Farooq, Dat Tien Nguyen and Muhammad Syafrudin
Analyzing customer shopping habits in physical stores is crucial for enhancing the retailer?customer relationship and increasing business revenue. However, it can be challenging to gather data on customer browsing activities in physical stores as compare...
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Sulistyowati Sulistyowati,Alvy Zainuna
Pág. 113 - 126
Hedonic is a lifestyle of an individual to spend time having fun. This lifestyle triggers impulse buying behavior which is included in consumptive behavior. This study aims to answer the questions of how hedonic lifestyles affect impulse buying behavior ...
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Dini Turipanam Alamanda,Lili Adi Wibowo,Soviyan Munawar,Adinda Khoeru Nisa
Pág. 35 - 45
The development of e-commerce in Indonesia rapidly grows along with the consumer preference for online shopping. This study aims to analyze people?s interest in adopting popular e-commerce mobile apps in Indonesia with the Unified Theory of Acceptance an...
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Mutiara Sakina,Syaiful Ali
Pág. 139 - 155
Personalized services can increase customer satisfaction, encourage emotional consumers, help consumers choose a product, and build relationships between service providers and consumers. This study combines the variables embedded in Technology&...
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Nicola Ognibene Pietri, Xiaochen Chou, Dominic Loske, Matthias Klumpp and Roberto Montemanni
Online shopping is growing fast due to the increasingly widespread use of digital services. During the COVID-19 pandemic, the desire for contactless shopping has further changed consumer behavior and accelerated the acceptance of online grocery purchases...
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Ilhami Tuncer
Pág. 263 - 283
The COVID-19 pandemic has become a global problem with its rapid spread to almost the whole world, impacting many areas, especially health. Therefore, the negative climate created by this pandemic is likely to affect consumers? purchasing behavior. There...
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Zuzana Svobodová and Jaroslava Rajchlová
The issue of online shopping behavior is gaining importance with the continued development of e-commerce. E-commerce businesses that aim to be successful in the online market in the long run must consider the factors of online shopping behavior when crea...
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I Made Sindhu Yoga,Ni Putu Silka Triami
Pág. in press
E-commerce is one of the information technologies that influence consumer behavior. Generation X is characterized by a higher internet adoption rate than the previous generation. As digital immigrants, this generation behavior toward using e-commerc...
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