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P. K. Shukla, Monica Shukla, Yatri Shukla
This case reviews the background of a new entrepreneurial firm, LidSuperior*on the launching of a new patented hot beverage cup lid in the United States for disposable hot beverage cups. The United States hot beverage cup lid industry is highly con...
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P. K. Shukla, Monica P. Shukla
Given the volatile economic climate faced in the United States and globally since 2015, there is a desire by politicians in 2016 to increase state economic and business growth. As small businesses are the main driver of business growth in state eco...
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P. K. Shukla, Monica P. Shukla
Given the economic climate faced domestically in the United States since 2008, there is a desire by politicians to increase state economic and business growth. As small businesses are the main driver of business growth in state economies, focus should be...
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