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en línea
Jaroslav Dado, Janka Taborecka?Petrovicova, Tamara Rajic     Pág. 47 - 58
Research question: This study aims to propose and empirically examine a relationship quality model in a grocery retail setting in Serbia. Motivation: Whereas relationship quality has been extensively studied in B2B settings and in developed economies, fa... ver más
Revista: Management    Formato: Electrónico

 
en línea
Simona Salyova,Janka Taborecka-Petrovicova     Pág. 83 - 91
In the context of highly competitive global markets, changing customer needs, increasing dynamics of business environment, growing quality of products and the other factors managers try to identify and apply the most suitable and effective theories whose... ver más
Revista: International Review of Management and Marketing    Formato: Electrónico

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