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Vadim Yu. Pashkus,Natalie A. Pashkus,Tatiana S. Krasnikova,Asadula B. Asadulaev
Pág. 100 - 104
This article presents a technique for estimating a university?s brand in the new economic conditions. Branding gives a possibility to create tangible, intangible and imagined differences among institutions of higher education based on resource approach i...
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