3   Artículos

 
en línea
Eloy Gil-Cordero, Francisco Javier Rondán-Cataluña and Daniel Sigüenza-Morales    
In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European... ver más
Revista: Administrative Sciences    Formato: Electrónico

 
en línea
Eloy Gil-Cordero and Juan-Pedro Cabrera-Sánchez    
Retail companies operate with a private label assortment of 40?45% of their total assortment, which has led to a significant growth of private labels in recent years in their countries of origin; however, when retail companies decide to internationalize,... ver más
Revista: Applied Sciences    Formato: Electrónico

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