3   Artículos

From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 75 Num: 1 Par: 0 Año: 2011

Structural Estimation of the Effect of Out-of-Stocks

Revista: MANAGEMENT SCIENCE    Formato: Impreso

Tabla de contenido: Vol: 56 Num: 7 Par: 0 Año: 2010

Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption

Revista: JOURNAL OF MARKETING    Formato: Impreso

Tabla de contenido: Vol: 69 Num: 3 Par: 0 Año: 2005